The new face of Facebook's marketing model

Facebook is a social utility site that allows you to connect with friends. It is feature rich and allows you to upload photos and share notes with your friends. The company has always been innovative and launched new services everytime. Now, the latest one is a marketing initiative from the company. It allows you to connect directly with the brands. You can now become a fan of any brand which may be a musical band such as U2 or a Mc Donalds. Facebook will let your cirle of friends know that you have become a fan of this particular brand and publish targeted ads.

The model is a new concept altogether and catching up fast with the young crowd. However analysts are saying that the brand has to be really cool, then only people will be ready to associate with the brand and send targeted ads. Whether this concept stays or sinks is something that time only will tell but for now we can safely say that Facebook has again come up with a new concept. There are four concepts by which Facebook is planning to sell this to advertisers. The first is advanced targeting by age, gender, location, interests and more. The second one is content integration so that you advertisement get noticed. There is flexible pricing with concepts such as Buy Clicks (CPC) or impressions (CPM). The last one is trusted referrals. You can attach friend-to-friend interactions about your business to your advertisements. It is a four step simple process to create a social advertisement. Once, you it done successfully you can find your web business roaring and your turnover increasing manifold. There is also an option of deep analytics and optimization. With so many features, you can be rest assured that every penny that you spend on your advertisement is returned.