How to brand your product on the web - Branding basics on the web

Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific feeling or attitude about the site, based on the message the owner wants to convey. Examples of online branding materials include:

1. A website’s official name.

2. A domain name.

3. A logo.

4. A color scheme.

5. Packaging materials on any products being sold.

6. Images on banner ads for the site.

7. A site slogan.

Building brand recognition, even online where branding materials can be in front of a target market regularly, takes time. Here are some keys to effective branding online:

1. Ensure that all online branding elements actually appeal to the target market.

2. Online branding materials should be memorable, and should portray the company’s intended image.

3. A website’s message to its target audience should be consistent throughout all of its branding materials.

Building a brand image for a website or online business isn’t enough. A webmaster or business owner has to constantly reinforce their branding efforts with their target market. Here are some Internet marketing tactics that help to reinforce brand marketing efforts:

1. Online Advertising (Using the company logo, slogan, color scheme, and message in advertisements when possible keeps a brand visually in front of members of a target market.)

2. Email Marketing (Including a logo and slogan on all email correspondence reinforces branding, while regular communication with members of a target market keeps that message fresh in their minds.)

3. Online PR (Announcing regular news related to a website through press releases or blogging can keep a website’s name and message in front of the target audience. It also provides a way to build and maintain trust in a brand by letting webmasters and online business owners display their expertise in the niche through blog posts and press release quotes.)

web page and website catpure to screenshot

WebShots is a useful download when you need to make a screenshot of a web page. Screen shots can be made image outputs as JPG, BMP, GIF and PNG file formats. Most of the computer users generally use "prnt Scrn" key capture a web page and then they use their own favorite image editors to create images from them. But in this method you will be getting only the screen shot of what you look at the monitor.

Sometimes, You may need a full length screenshot of a web page , from top header to bottom footer. Here comes the use of Webshots tool.

Home page : http://www.websitescreenshots.com/

Download at : http://www.websitescreenshots.com/WebShot.exe

We personally recommend you to capture any web page as PNG format. Although the size is little larger than jpg, the quality of PNG is greater and nice looking. One more advantage is that when you create thumbnail image or another image from JPG the quality of derivative images will be losing quality. But it is not in the case of PNG format.