How to brand your product on the web - Branding basics on the web

Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific feeling or attitude about the site, based on the message the owner wants to convey. Examples of online branding materials include:

1. A website’s official name.

2. A domain name.

3. A logo.

4. A color scheme.

5. Packaging materials on any products being sold.

6. Images on banner ads for the site.

7. A site slogan.

Building brand recognition, even online where branding materials can be in front of a target market regularly, takes time. Here are some keys to effective branding online:

1. Ensure that all online branding elements actually appeal to the target market.

2. Online branding materials should be memorable, and should portray the company’s intended image.

3. A website’s message to its target audience should be consistent throughout all of its branding materials.

Building a brand image for a website or online business isn’t enough. A webmaster or business owner has to constantly reinforce their branding efforts with their target market. Here are some Internet marketing tactics that help to reinforce brand marketing efforts:

1. Online Advertising (Using the company logo, slogan, color scheme, and message in advertisements when possible keeps a brand visually in front of members of a target market.)

2. Email Marketing (Including a logo and slogan on all email correspondence reinforces branding, while regular communication with members of a target market keeps that message fresh in their minds.)

3. Online PR (Announcing regular news related to a website through press releases or blogging can keep a website’s name and message in front of the target audience. It also provides a way to build and maintain trust in a brand by letting webmasters and online business owners display their expertise in the niche through blog posts and press release quotes.)

3 simple steps that can make you SEO and Link-building expert

Everyone wants to build their to get high traffic and high sales through organic searches. Atleast they want their site to appear between 1 to 10 pages of any search engine result. Here comes the concept of SEO. Having some common sense, many webmasters do their own SEO for their sites. Trial and error gives experience to them. However they are so costly that they eat money and most precious time.

Hence here we give some tactics and tips that can help you know better about SEO and Link building.

Search engine optimization, or SEO, is the process by which webmasters and online business owners get their websites to rank highly in SERPs (search engine results pages) for keyword phrases that are both heavily searched for and related to their industry or niche. Two of the biggest types of SEO work are keyword optimization and link-building (increasing the number of incoming links to a website or specific page).

Here are a few SEO tips to keep in mind when thinking about keyword optimization for a new website or online business:

1. Use keyword suggestion tools to research keyword phrases related to the website’s or online business’ industry or niche topic.

2. Don’t focus exclusively on very general (often one-word) keywords or keyword phrases that would be very difficult to earn a high search engine placement for. At the same time, don’t focus on keyword phrases that no one is searching for. It’s sometimes better to be a “big fish in a smaller pond” than a “little fish in big pond” where you can’t likely rise to the top.

3. Include keyword phrases throughout a page, with particular emphasis on titles, highlighted subheadings, and early in any text areas.

Building incoming links to a website or online business is also an important part of SEO and improving search engine rankings. This is because search engines look at incoming links almost like a “vote” where another website is saying the site, or some page within the site, is of high enough quality to recommend to its visitors. Obviously, link-building can be manipulated in many ways that don’t equate to “votes” (such as by purchasing banner ads or text links on another website). For this reason, some incoming links are considered more valuable than others. Here are a few link-building tips to keep in mind, to build higher quality incoming links:

1. Try to achieve incoming links that are one-way, rather than reciprocal (a one-way link looks more like an honest “vote” than a trade does).

2. Build incoming links from relevant websites (of a similar topic or niche), rather than from generic link farms.

3. Get incoming links from “authority websites” (high quality and popular websites) whenever possible.

4. Look for one-page content-based text links if purchasing links, rather than site-wide banner advertisements (makes the link seem more natural).

5. To get a specific article or internal Web page to rank well in SERPs, build links to that page rather than only the site’s homepage.